Style Columnist Claims Ivanka Trump Is Undergoing An Image “Rebranding” As She “Plots Her Next Move”

Nice try, sweetie.


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Style writer Alaina Demopolous recently penned a column for The Daily Beast, in which she explained her claim that former First Daughter Ivanka Trump is undergoing a serious, intense image change, making herself more available to the paparazzi to snap images of her in her new home of Florida, ever since her father lost his bid for re-election and the Trump family was forced to pack up and move out of the White House.

Ivanka has made it clear that she hopes to follow in her father’s footsteps and make a name for herself in the world of politics. And although she recently revealed that she won’t be making a bid against Florida Senator Marco Rubio, that doesn’t mean that her political aspirations as a whole have gone by the wayside.

Demopolous explains, “Have you missed Ivanka Trump’s frequent Instagram posts featuring glamour shots, MAGA propaganda, and snapshots from her children’s play time? Probably not. But the most image-obsessed of the Trump kids has been conspicuously silent on social media since her father left office.” She goes on to add, “That’s not to say she’s gone completely: Ivanka, always her own best publicist, has been snapped by paparazzi dutifully camped outside her Miami home ever since she moved to a shiny $3.2 million waterfront condo.”

The style columnist claims that Trump’s eldest daughter is going for a more breezy type look as part of an attempt to make herself seem more relatable to the American people. Demopolous mocked Ivanka’s switch up when she said what we’re all thinking: “These photo opps allow Ivanka to do her thing—look busy while accomplishing absolutely nothing.”

“Now that Ivanka is out of office and charting her next course, she has debuted a calculated new look. Some of the elements we know are there, like the stick-straight blonde hair and ultra-white teeth. But there’s a new style to Ivanka, one that might belie her future aspirations—whether in politics or business,” the style writer wrote. “But just as her father campaigned on the false image of being an outsider and champion of the working class, Ivanka now finds herself in the midst of a precarious rebranding. If she wants to redeem herself, she will have to come back as the polished but relatable supermom. Hence the dowdy khakis and polos she wears while golfing (as if working moms actually have time to do that).”

“Ivanka has imposed a digital detox since her father left office on Jan. 21. (That’s a pretty privileged decision to make, considering so many of us are stuck working from home, our internet access a requisite for our paychecks.) Still, she’s not entirely silent. Ivanka has always used her clothing to tell a story,” Demopolous wrote before concluding, “This time around, it’s a tale of practiced domesticity. Where all this image-making takes her remains to be seen. But if you need Ivanka before then, this totally average, millennial mother will be lounging on her private beach.”

You can read the full column at The Daily Beast here.

Featured image via NASA/Bill Ingalls

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