Tom Wilson, the CEO of Allstate Insurance, is facing strong criticism after a statement he made following a terrible attack in New Orleans. The attack happened just before the New Year and caused the tragic loss of more than a dozen lives. This event also delayed the Sugar Bowl, a popular college football game sponsored by Allstate. Instead of happening on Wednesday, the game was pushed to Thursday because of the attack.
Wilson shared a video message before the rescheduled game. In the video, he sent his prayers to the victims and their families, but he also talked about something unexpected—how people in America need to stop being divided.
Here’s what he said:
“Our prayers went to victims and their families. We also need to be stronger together by overcoming an addiction to divisiveness and negativity. Join Allstate working in local communities all across America to amplify the positive, increase trust and accept people’s imperfections and differences. Together we win.”
A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans watching the Sugar Bowl need a lecture from him on overcoming “an addiction to divisiveness and negativity?”
Absolutely not!! pic.twitter.com/CuyOYoz1mg
— Charlie Kirk (@charliekirk11) January 2, 2025
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This message upset many people. Some felt he should have focused only on the attack and condemned the act of violence directly. Instead, they thought his message about “divisiveness” was out of place.
Many criticized Wilson’s words, calling them insensitive. Some even said they would cancel their Allstate insurance policies.
One user wrote:
“What the actual F was Allstate thinking here?”
What the actual F was Allstate thinking here? https://t.co/IRIxH6U1So
— Travis (@traviscase3637) January 3, 2025
Another said:
“That Allstate commercial about the terrorist attack is just what I needed to know that I won’t give them my business.”
Some well-known people also spoke out. Charlie Kirk, a political activist, and Sean Davis, the CEO of The Federalist, criticized Wilson. Davis even encouraged people to stop using Allstate’s services.
A jihadist killed and maimed dozens of innocent Americans in a hate-fueled rampage, and the CEO of Allstate thinks Americans watching the Sugar Bowl need a lecture from him on overcoming “an addiction to divisiveness and negativity?”
Absolutely not!! pic.twitter.com/CuyOYoz1mg
— Charlie Kirk (@charliekirk11) January 2, 2025
Time to cancel @Allstate. Do you really want an insurance company that talks about murder and terrorism this way? https://t.co/GYy1W0eahB
— Sean Davis (@seanmdav) January 2, 2025
Below are more reactions:
That was perhaps the most pitiful PSA just made by the President of Allstate Insurance Company to welcome viewers to @SugarBowlNola .
We should all get along? Tell that to Islamic terrorists who kill indiscriminately. @Allstate you need to do better.
This was a CRIME!
— Huck B (@HucknseasideFL) January 2, 2025
Picture a bunch of execs at Allstate sitting around saying, “Yep, that’s the message we want to run with the day after a terrorist attack.” Could people actually be this idiotic? https://t.co/oCq5FfG5Fy
— Mike Gallagher Show (@GallagherShow) January 2, 2025
Are you fucking kidding me @Allstate with this? How about eat a huge bowl of fuck instead. A murdering terrorist attacks this country and this is your message?
— Mark (@MarkMizzouSteel) January 3, 2025
After all the backlash, Allstate released another statement. The company explained that Wilson does condemn the attack and supports the victims and their families.
The statement said:
“To be clear, Allstate CEO Tom Wilson unequivocally condemns this heinous act of terrorism and violence in all forms. We stand with the families of the victims, their loved ones, and the community of New Orleans. The reference to overcoming divisiveness and negativity reflects a broader commitment to fostering trust and positivity in communities across the nation.”
The attack in New Orleans was carried out by 42-year-old Shamsud-Din Jabbar. An ISIS flag was found on his truck, and authorities are investigating his possible connections to terrorist groups.
Jabbar’s brother shared some details about him. He said Jabbar grew up in Beaumont, Texas, in a Christian family. Later, Jabbar converted to Islam as an adult. The brother added: “What he did does not represent Islam. This is more some type of radicalization, not religion.”
This story highlights many issues, such as how leaders communicate during a crisis and how people react to sensitive events. Wilson’s statement was meant to bring people together, but it also shows how words can be misunderstood. It’s also a reminder of how terror attacks are still a threat in today’s world.
Leaders must choose their words carefully, especially during times of tragedy. The way they communicate can impact how people feel and react. We need to stay informed and look deeper into events before reacting. Words matter, but so does the bigger picture of understanding why things happen and how we can work together to prevent future tragedies.
Featured image via Screengrab