JD Vance seems to be reworking his public image.
On Monday, the vice president posted a photo spread on X showing himself running drills with Navy SEALs at Naval Amphibious Base Coronado in California.
The images were carefully curated: Vance sprinting down the beach, hauling a heavy log, climbing a cargo net, rowing alongside elite service members, and standing stiffly in front of a massive American flag.
Vice President Vance trains with @USNavy Seals at Naval Amphibious Base Coronado 📸 pic.twitter.com/AClJaxCdo0
— Vice President JD Vance (@VP) December 23, 2025
The point was obvious from the photos.
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Vance even leaned into the aesthetic, joking that the SEALs “took it easy” on him during the 90-minute session and that he still felt like he had been “hit by a freight train.” He praised the military’s “highest standards anywhere in the world,” while reminding followers of his own four-year Marine Corps stint in public affairs.
Just finished PT with the Navy SEALs for 90 minutes (I’ll post some photos when I get them). They took it easy on me and I still feel like I got hit by a freight train.
So grateful to all of our warriors who keep us safe and keep the highest standards anywhere in the world!
— JD Vance (@JDVance) December 22, 2025
But many weren’t impressed. Some of the pushback carried a tone of disbelief rather than outrage. The country is deep into an election cycle, inflation remains a top concern, and voters are paying close attention to priorities. But many weren’t impressed.
It’s the middle of the workday. While Americans are grinding to make Christmas work, the vice president is burning taxpayer dollars pretending to be a Navy SEAL. https://t.co/St8eZFBfey
— Christopher Hale (@chrisjollyhale) December 22, 2025
Cool, man—but when you’re done cosplaying, can you and your boss do something about housing and grocery prices? Thanks.
— Mike Nellis (@MikeNellis) December 22, 2025
Vance himself seemed to sense the mockery. He reposted one of the images after editing his face into an exaggerated, meme-like version and wrote simply, “Fixed it.”
Fixed it https://t.co/ukVLlneP6P pic.twitter.com/AQDT1U9mrE
— JD Vance (@JDVance) December 23, 2025
Recent polling tells a clearer story about where J.D. Vance stands right now.
A new AtlasIntel survey still puts him ahead of other possible Republican contenders for 2028. But the support underneath him is thinning. Fewer than half of Republican voters say they would choose him, a noticeable drop from earlier polls when his numbers were stronger.
That drop matters.
For a long time, Vance has been seen as the natural heir to Trump-era politics. He is sharp on television, aggressive in debate, and deeply comfortable in culture-war fights. That mix once looked like enough to carry him forward.
But the movement has shifted.
Today’s Republican base rewards visuals more than words. It favors big moments over policy details. Strength is judged less by argument and more by appearance. In that environment, being the smartest voice in the room does not always translate into staying power.
At the same time, the base itself is split.
A straw poll at Turning Point USA’s Amerifest showed strong enthusiasm for Vance. Yet events like that tend to reflect the most energized and loyal corner of the movement, not the full Republican electorate.
Featured image via X screengrab