Kai Trump is only 18, but she is already turning herself into a brand.
The eldest granddaughter of President Donald Trump introduced her clothing line, the Kai Trump Shop, with a launch that came straight from the White House lawn.
On Sept. 25, Kai rolled out her line after teasing a “big announcement” to her followers. The photos showed her wearing long-sleeved shirts marked with her initials, KT, along with her signature and name.
The White House backdrop made sure the reveal looked official.
A day later, she kept the rollout going when she wore one of her shirts to the Ryder Cup golf tournament in New York, where she joined her grandfather. The move linked her business, her family ties, and her presence on the sports scene all at once.
Kai shared her excitement directly with her 2 million Instagram followers. “This collection is something I dreamed about for a long time, and I’m so grateful it’s finally here,” she wrote. “Launching this line has been such an exciting project. From the quality of the fabric to the details in the designs, I wanted to create a piece that isn’t just merch but a staple you can wear anywhere. There are clean pieces you can mix, match, and make your own. I can’t wait to see how you style them!”
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The launch had polish, but it also had critics.
Soon after the first posts, people began pointing out that the eagle logo on Kai’s shirts looked almost the same as the one used by American Eagle.
Remember Kai Trump, Donald Trump’s granddaughter who’s been using the White House to promote her merch.
She was caught stealing the logo from American Eagle. pic.twitter.com/xedfL0uGC5
— Lucas Sanders 💙🗳️🌊💪🌈🚺🟧 (@LucasSa56947288) September 27, 2025
Others joined in and said copying runs in the family. Some flat-out called the Trumps “thieves,” adding that Kai was just following the same path as the rest of them.
She inherited the grifter gene, so … pic.twitter.com/VDC0A6v3iE
— DC Diva 🇺🇸 (@4diva63) September 27, 2025
She’s learning from the best.
— Jill Nash (@jcnash) September 27, 2025
It is what the family does, Trump stole this coat of arms from the guy who bult Mar A Largo and used it for his own family company . pic.twitter.com/qBMfIsl9Td
— PsychonautFella🇺🇦 (@RobotUnderlord) September 27, 2025
This family needs to be removed from any cultural or political relevance
This is not advocating violence this is advocating exile (preferably somewhere with no wifi)
— The Notorious P.I.G. (@Notoriousness69) September 27, 2025
It’s in her genes!!
— leah larson (@leahlarson75960) September 27, 2025
The logo belongs to Travis Kelce and his line of Tru Kolors sportswear, same type of sportswear Kai is selling.
— Dizzyme (@hello_dizzyme) September 27, 2025
@IvankaTrump used to steal shoe designs from other companies and make cheap knockoff versions. She had her ass sued too.
— Harry (@RockyS450) September 27, 2025
It’s in their blood. They all think that they are above the law or that they are something special. pic.twitter.com/23dSCsHLNj
— Jake Johnson (@JakeJohnson77) September 27, 2025
Stealing runs in their family.
— Electron (@Protonaiter) September 27, 2025
Perfectly aligned with the rest of the family. They steal from everyone
— SDHoward (@SD4KCChiefs) September 27, 2025
Grifting and corruption runs in the family.
— Maviboncuk (@Yankees4ever444) September 27, 2025
Apparently plagiarism runs in the family.
— Once Upon A Time in DC 🌊 🐾 🌻 🇺🇦 🦅🇺🇸🇨🇦 (@MjedwarMary) September 27, 2025
thieving runs in their family genes…
— (((Panfusine))) (@panfusine) September 27, 2025
Of course she was. These poor children, totally surrounded by crooks, grifters,and narcissists – what chance do they have of growing into decent human beings.
— Margaret Layne (@emellghostlight) September 27, 2025
That entire family seems to be full of thieving grifters.
— Frank Wears A Mask (@Frankwearsamask) September 27, 2025
For Kai, the brand launch is only one step in a much larger profile. She has already spoken at the Republican National Convention, built a strong following online, and carved out her own lane in golf.
Last year, she announced her commitment to the University of Miami, where she will play golf after graduating from The Benjamin School in Florida.
Her ties go beyond politics and fashion. Earlier this year, she signed a deal with golf equipment company TaylorMade. That endorsement helped raise her name, image, and likeness value to over $1 million, placing her among the top high school athletes in the country.
Featured image via X screengrab