The official White House accounts on X and Instagram posted two unexplained, vertically shot videos within 45 minutes of each other on Wednesday night. Neither video came with any context or explanation. The White House has not responded to any requests for comment from multiple outlets.
The first video was posted around 9:15 p.m. EST. It appeared to be recorded on a smartphone with the camera pointing downward, showing a woman’s feet. A voice was heard saying “It’s launching soon, right?” The video carried only the caption “sound on” and was deleted from both X and Instagram about 90 minutes after it was posted.
The White House posted then deleted this video. Someone in the video asked, “It’s launching soon, right?” pic.twitter.com/vdulzWxTdZ
— PatriotTakes 🇺🇸 (@patriottakes) March 26, 2026
Within an hour of being posted, the clip had attracted 1,500 comments, with many users convinced the phrase, believed by some to have been spoken by White House press secretary Karoline Leavitt, signals a dramatic new development in America’s war with Iran. Whether it was actually Leavitt’s voice has not been confirmed by anyone.
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A second video followed shortly after, showing a black screen with brief static visuals and a notification sound. For a split second, the American flag appeared on screen, but no additional message or explanation was provided. The post’s caption included only emojis, a smartphone and a speaker, leaving viewers to interpret its meaning on their own. That video remains posted.
— The White House (@WhiteHouse) March 26, 2026
The timing could not have been worse, or more perfectly engineered for maximum panic, depending on how cynical you are about how this White House operates its social media.
Earlier that same evening, press secretary Karoline Leavitt had stood at the briefing room podium and declared that if Iran failed to accept the reality of its military defeat, “President Trump will ensure they are hit harder than they have been hit before. President Trump does not bluff and is prepared to unleash hell.”
🚨 HOLY CRAP. Karoline Leavitt just dropped this fire line on Iran
“President Trump does not bluff and he is prepared to UNLEASH HELL! Iran should NOT miscalculate again.” 🔥🔥
“Their last miscalculation cost them their senior leadership, their Navy, their Air Force, and their… pic.twitter.com/NIx45FdD2A
— Eric Daugherty (@EricLDaugh) March 25, 2026
This is not the first time the White House social media operation has treated the Iran war like content. In recent weeks, the accounts posted videos combining real war footage with clips from Call of Duty, Grand Theft Auto, SpongeBob SquarePants, and Hollywood films. One video included clips from superhero movies, anime, Top Gun, and Braveheart before cutting to strikes on Iran, ending with a voiceover saying “flawless victory,” audio lifted from the video game Mortal Kombat.
The internet filled the vacuum the only way it knows how. Some were convinced it was a nuclear strike announcement. Others guessed a missile launch. A few hoped it was the NASA Artemis II mission, scheduled for as early as April 1.
What’s launching??? A missile? An app? A mission??
— Melanie Lauren (@Sweetemmilyn) March 26, 2026
🚨Who’s operating that account seriously? We are already on high alert with the War. We the people don’t need any additional confusion. @POTUS @JDVance @MelaniaUSA @grok @gork #TRANSPARENCY
— Kristen Schmidt for Super Bubba (@BubbasRide) March 26, 2026
What exactly was launching soon?🧐🤔
“It’s launching soon, right?”
A female voice, believed by some to be Press Secretary Karoline Leavitt.
A man is heard confirming: “Yes.” pic.twitter.com/t92mMBMow2— UFO mania (@maniaUFO) March 26, 2026
To me it sounds like she said “that’s so cool. It’s launching soon right?” And since I like space I’m gonna guess they’re talking about Artemis 2. I really hope she didn’t say that’s so cool about a military operation against Iran
— Eric Shaw (@EricShaw98) March 26, 2026
Trump added his own contribution to the morning’s tension on Truth Social, warning Iran that negotiators were being “strange” and that “once that happens, there is NO TURNING BACK, and it won’t be pretty.”
According to Iranian state TV, Iran rejected Trump’s 15-point peace proposal and responded with its own five-point ultimatum, including reparations, renewed hostility guarantees, and Iranian control of the Strait of Hormuz.
Featured image via X screengrab