Business Insider Reporter Went Undercover On Trump’s “Flop” New Social Media Platform And What She Found Was Brutally Dismal For The Ex-President, Claims Truth Social Is Nothing More Than A “Conservative Ghost Town”

Looks like life really sucks for Donald Trump right now.

708 points

Multiple reports over the last couple of months have steadily indicated that the launch of ex-President Donald Trump’s new social media platform, Truth Social, — that he launched after being indefinitely banned from every reputable existing social media platform from Twitter to Facebook, and all the in-betweens — is going, well, not well.

However, Rosie Bradbury with Business Insider got an even deeper look into the disaster that is Trump’s sorry attempt at his own Twitter and, to be frank, it’s even worse than we realized.

In fact, according to Bradbury, the entire experience shaped up to be nothing more than a complete and utter waste of time for any Conservatives who may be on the hunt for news updates and engagement with like-minded folks.

Bradbury notes that the entire ordeal is quite the bust, just in general, but to make matters that much worse, it appears as though even Donald Trump himself is avoiding that dumpster fire of his own making at all costs, having only made one measly post on the platform since its dud of a launch.

Recently, The Wrap noted that in recent weeks, the Truth Social app has been a painfully pathetic plummet of 93 percent, and Insider’s Bradbury there’s damn good reason for it, as the platform is nothing but a “conservative ghost town” that’s just short of impossible to even get in to, and is nothing but a complete and utter mess once you do.

“I downloaded the Truth Social app on launch day and created an account – only to be told I’d been put on a waitlist in spot number 157,120,” Bradbury wrote in her analysis of Trump’s social media platform from the inside out. “Three weeks later, on March 14, I was finally allowed to use the app, ” adding, “And I found…not very much. It was like a conservative ghost town that had been overrun by bots.”

“The signs so far are that Truth Social is a flop,” she went on to opine. “After completing the setup process for new users, I was prompted to follow 50 suggested accounts.” She said this included Donald Trump, who boasted a follower count of 823,000, and Fox News’ Sean Hannity who had 372,000 followers. But after just a small handful of the Conservative talking heads you’d expect, it just devolved into a series of truly bizarre users that she said didn’t really make much sense at all given the environment people undoubtedly expected from the app.

“Other suggested follows included the meme account ‘Cats with Jobs’ (38,000), an account entitled ‘Hot Chicks Golfing’ (61,000), and the official NASA account (113,000),” Bradbury explained, adding, “Once I’d followed these accounts, my feed of ‘truths’ – what Truth Social calls posts – started filling up, but with very little original content. As I scrolled through my feed, I found that most posts were just linked-out articles on websites, posted automatically via RSS feeds.”

The Insider reporter also noted the slew of key, high-profile Right-wingers that have also found themselves unable to even create an account on the Trump-founded platform and ultimately just decided to give up on the whole ordeal altogether, and made mention of the fact that even Fox News has seemingly taken a pass at using Truth Social to promote their hosts or new stories.

“A few media outlets, including Fox-owned tabloid TMZ and right-wing UK newspaper The Daily Mail, had Truth Social presences. But other mainstream news organizations were missing: CNN, NBC, The New York Times, and The Wall Street Journal weren’t there (though there was no shortage of parody accounts for these publications),” Bradbury’s report reads. “Interestingly, Fox News, which was once Trump’s news network of choice, didn’t appear to have a presence. There was an account called @FoxNewsChannel but it only had 5,920 followers, and has only posted 30 ‘truths’ altogether.”

“Through the app’s profile finder, I couldn’t find any verified US Senators, or Democrats from either congressional chamber,” she goes on to report. “I did find a few Republican lawmakers, though. Representatives Byron Donalds and Lisa McClain were there, with 1,000 and 233 followers respectively – but neither had posted any truths. Representative Clay Higgins was also there, with 4,320 users and seven posts.”

Ultimately, she explains that the very little engagement users do see on their “truths” — the name for posts made on Truth Social, like “tweets” for Twitter — ultimately boils down to little more than canned bot content.

“Truth Social was meant to be a haven for conservative discussion. It felt more like Bot Social. For example, many of the replies to Trump’s solitary post were adverts for a niche cryptocurrency. And even popular hashtags turned up mainly bot-generated posts or non-organic content,” Bradbury penned before concluding, “It’s not impossible that Truth Social could take off at some point in the future. For now, though, it’s some way off becoming the social media platform of choice for Trump and his supporters.”

Everything that man touches really does turn to complete shit.

You can read Bradbury’s full analysis with Business Insider here.